Notes on building

Founder at a desk manually emailing early users and checking notes on a whiteboard, illustrating a do things that do not scale approach to finding product market fit

Sep 3, 2026 · Building productsThe do-things-that-don't-scale playbook不能規模化的事，怎麼做才對→A short playbook for doing the unscalable work that actually moves early products: from Paul Graham’s advice to Superhuman’s PMF engine and The Mom Test.新產品一開始就是一連串「不能規模化的事」。從 Paul Graham、Superhuman 到 The Mom Test，整理一份好好去做的實用清單。

Minimal orange and white illustration of a small product rocket launching repeatedly in short cycles, visually reinforcing the idea of launching early and then keeping a steady cadence of incremental product launches

Sep 1, 2026 · Building productsLaunch early, then keep launching早點上線，然後不停地上線→Why small, frequent launches beat one big reveal, and how to plan an MVP that can ship fast then keep evolving in public.為什麼小步快上線，比憋一個大版本更有效，以及怎麼規劃 MVP：先丟出去，再在真實世界裡一路長大。

A small product team in a dim studio, surrounded by glowing screens and sticky notes, arguing over a roadmap while a quiet crack spreads through the floor beneath them, symbolizing subtle mistakes that slowly kill new products before anyone notices

Aug 28, 2026 · Building productsThe mistakes that quietly kill new products悄悄殺死新產品的那些錯誤→From Paul Graham and YC: the subtle early stage mistakes that slowly kill new products, plus a short checklist to keep you honest.從 Paul Graham 和 YC 的建議，看那些在早期默默累積，最後把新產品拖垮的錯誤，外加一份簡短自我檢查清單。

A founder sits at a desk at night with a laptop and a simple financial spreadsheet, comparing a rising and a falling line chart to decide whether their side project is default alive or default dead under current assumptions

Aug 24, 2026 · Product planningIs your project default alive or default dead?你的專案是「預設活著」還是「預設死亡」？→A quick way to see if your project can survive on its current path, using Paul Graham's ideas on default alive, reasons startups die and ramen profitability.用 Paul Graham 的幾篇文章，快速檢查你的專案：照現在這樣走下去，是活得下去，還是註定餓死？

Aug 23, 2026 · Building productsYour UX process is a 1960s ad agency relic, and AI just exposed it你的 UX 流程其實是廣告黃金年代的遺產，AI 只是把它戳破了→Pitch decks, star designers, billable deliverables: UX Collective argues most in-house UX teams still run on Mad Men era ad agency habits. As AI collapses the cost of producing polished mockups, the gap between looking good and shipping outcomes is getting impossible to hide.提案會議、明星設計師、按交付物計費：UX Collective 一篇文章指出，多數企業內部 UX 團隊骨子裡還在用廣告黃金年代留下的一套運作習慣。當 AI 讓做出漂亮提案的成本趨近於零，這套習慣跟真正的業務結果之間的落差，已經藏不住了。

Wide orange banner showing a small product icon snapping into a matching market puzzle piece, surrounded by fading outlines of other pieces, to illustrate that product market fit is the only thing that matters for a startup

Aug 20, 2026 · Building productsProduct market fit is the only thing that matters在 Product Market Fit 之前，其他都不重要→A concise tour of why product market fit dominates everything else, what Marc Andreessen, Rahul Vohra and Paul Graham actually mean by it, and how to prepare before you chase it.從 Marc Andreessen、Rahul Vohra 到 Paul Graham：為什麼在找到 Product Market Fit 之前，其他幾乎都不重要，以及你在起跑前能先準備什麼。

Minimal orange gradient banner showing a small group of people with speech bubbles gradually converging into a single highlighted product icon, visualizing the idea of literally making something people want instead of what founders imagine

Aug 17, 2026 · Building productsMake something people want, literally把「做人們想要的東西」當真一次→YC and Paul Graham repeat this advice so often it becomes wallpaper. This piece unpacks what “make something people want” means in practice, and how it changes what you do this week.YC 和 Paul Graham 把「做人們想要的東西」講到變成背景噪音。這篇試著拆開看，變成這週可以真的去做的幾件小事。

Orange gradient banner with six feature blocks where only two survive, illustrating how to cut an MVP down to its core

Jul 8, 2026 · Product planningHow small should your MVP be?MVP 到底該多小？→Three classic answers from YC, Paul Graham and Steve Blank on scoping a first version that ships in weeks, not months.整理 YC、Paul Graham 和 Steve Blank 的三個經典答案：第一版就該小到讓你有點不好意思。

Orange gradient banner with a question bubble and an answer bubble, illustrating user interviews before building a product

Jul 8, 2026 · Building productsTalk to users before you build anything動手做之前，先跟使用者說話→What Paul Graham, The Mom Test and the Superhuman story teach about the cheapest research method there is: a real conversation.Paul Graham、The Mom Test 和 Superhuman 的故事，教你用最便宜的研究方法：一場真實的對話。

Notes on building.打造筆記